Effective: July 20, 2016
Qualia is a member of a number of industry associations that govern the policies around online consumer privacy and digital advertising, including the Digital Advertising Alliance (DAA). We comply with Self-Regulatory Principles for Online Behavioral Advertising (OBA) and Internet Advertising Bureau (IAB).
INFORMATION COLLECTED VIA THE TECHNOLOGY
We collect information from your use of our Technology. When you visit any website, mobile site, app or other digital media property where our Technology is enabled (“Client Sites”), we may collect information about your interaction with, and the content on, that Client Site. The information collected includes data about your Screens, such as information about the particular Screen (e.g., hardware make and model), its operating system, advertising identifiers (such as Apple IDFA or AAID), IP address, carrier identifiers and other connectivity information, browser version, precise geolocation information (as defined by DAA), and cookies. Qualia does not collect PII through the Technology.
COOKIES AND WEB BEACONS
HOW INFORMATION IS USED IN THE TECHNOLOGY
The information collected via the Technology is put into a “snapshot” and is sent to our servers each time a User visits a Client Site. Our servers use the information to create a unique ID for every Screen that our technology is able to recognize within a reasonable probability. Our Technology uses machine learning to perceive common characteristics between multiple Screens (e.g., common IP address) to infer the likelihood that two Screens belong to the same household. By inferring these types of relationships, we can help our Clients understand how Screens might be related so Clients can deliver advertising and content personalized to their Users based on User interests gathered across multiple Screens. Qualia may use non-PII that it has collected or that it obtains from third parties to create data segments and intent profiles, based upon User interactions with our Clients as well as other User behavior, such as the websites visited and mobile applications used by a User.
INFORMATION SHARING VIA THE TECHNOLOGY
Qualia licenses the data collected as described herein to third parties in connection with our business, including to our Clients, our partners and other third parties (collectively our “Business Partners”). This shared information may include non-PII information about your particular Screen (e.g., hardware make and model), its operating system, advertising identifiers (such as Apple IDFA or AAID), IP address, carrier identifiers and other connectivity information, browser version, precise geolocation information, and cookies. This information may be categorized to create audience segments with common interests, intent or other characteristics, but does not include PII. We may also share aggregated, non-PII with our Business Partners, such as aggregated reports derived in part from the information we have collected. The information we share may also be combined with third party data to provide an even broader service to our Clients and Business Partners.
PRIVACY PROVISIONS FOR THE WEBSITE AND TECHNOLOGY
GENERAL INFORMATION SHARING
We may transfer information, including PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If Qualia is involved in any such transaction, you will be notified via prominent notice on our Website of any change in ownership or uses of your information, as well as any choices you may have regarding your information.
We also provide information to third parties who provide services to Qualia in connection with operating and maintaining the Website and the Technology. These service providers are prohibited from using the information we provide for purposes other than performing services for Qualia. In addition, we may share aggregated information with Business Partners and the general public, such as usage statistics or demographic trends regarding how you and others may interact with the Website and/or Technology.
The security of your information is important to us. Qualia has implemented reasonable security measures to protect the information, both during transmission and once it is received, including without limitation, use of firewalls, application controls, and encryption. No method of electronic storage or transmission over the Internet is 100% secure. So while Qualia strives to use commercially reasonable means to protect your information, we cannot guarantee complete security. Qualia do not store advertising related information for more than a period of one year of inactivity and reporting and measurement information for two years of inactivity. If you have any questions about these security practices, please email us at firstname.lastname@example.org.
Qualia’s Website and Technology is designed for people 18 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under the age of 13, we will use reasonable efforts to remove that information from our records.
OPT-OUT CHOICE MECHANISM
Qualia wants you to be in control of your experience while interacting with the Website and our Technology. We help our Clients provide you with digital advertising that’s meaningful and supports the Client Sites you use for free, so everyone wins. For more information about online behavioral advertising, please visit the DAA website.
Qualia Intent Data Collection Web Browser opt-out: If you’d like to opt-out from web-based targeted advertising from Qualia, please click here. Qualia uses partners to deliver targeted advertising. One such partner is Appnexus and if you’d like to opt-out from Appnexus, click here. If you’d like to opt-out from online behavioral advertising from any DAA member company, please click here. When you opt-out, our partners such as Appnexus will drop an opt-out cookie that tells our Technology not to deliver targeted advertising to that particular browser or device. If you delete, block, or otherwise restrict cookies, or if you use a different browser or device, you will need to renew your opt-out choice. Please note that you will still see ads if you opt out. The ads delivered through the Technology will just be less relevant to you. We provide you with meaningful choices regarding opt-outs for data collection, including the opt-out links above. However, we do not recognize or respond to browser-initiated Do Not Track (DNT) signals, and we do not control how our Clients respond to DNT.
Qualia Intent Data Collection Mobile Device opt-out: We also honor the mobile device settings for Android and Apple iOS devices. To exercise this opt-out, please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest-based ads” (Android). For devices where we are able to see that such a selection has been made, we will not use information collected from that device to deliver targeted advertising.
Qualia Cross-Device opt-out: If you’d like to opt-out of cross-device tracking from Qualia we will not share the identity of your device with our Clients for the purpose of enabling online behavioral advertising. Note that we do have some Clients who use our Technology on their own Client Sites, including for things like fraud prevention, which are not subject to opt-out choice. To opt-out of tracking click here.
PRIVACY GROUPS AND SELF-REGULATORY MEMBERSHIP
SAFE HARBOR PRIVACY PRINCIPLES
Qualia complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Qualia has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Qualia’s certification, please visit http://www.export.gov/safeharbor/.
DIGITAL ADVERTISING ALLIANCE
Qualia adheres to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising (www.aboutads.info). The DAA offers a Consumer Choice Page (opt-out) and other privacy tools and resources.
INTERNET ADVERTISING BUREAU
Qualia is a member of the Internet Advertising Bureau (www.iab.net).
NETWORK ADVERTISING INITIATIVE
Qualia is a member in good standing of the Network Advertising Initiative (NAI), and adheres to the NAI Code of Conduct. Click here to learn more about the NAI.
Attn: Privacy Officer
37 West 28th Street, 5th Floor
New York, NY 10001