Cross-Device Identity

AudiencePulse™ Component

Know, Expand, Reach, and Optimize Your Audience.

Identify your audience in real-time, across all devices and channels, for a transparent and uniform view you can trust.

Identify your audience in real-time, across all devices and channels, for a transparent and uniform view you can trust. Accurate identity is the foundation of all digital marketing and insights. Confidently making the association between devices, consumers, and their households enables you to get the most out of your investment in marketing campaigns, content personalization, and insights.

  • See a 360-degree view of your audience: Seamlessly identify unknown and partially known users into consumers and households.
  • Exceed Your KPIs: Make complete, accurate, identity available to your existing systems and see a step function in performance against major KPIs – such as increased conversions, return on marketing spend, time on site, and ad inventory value.
  • Identity you can trust: Have confidence in your audience intelligence with transparent confidence scoring, anonymized privacy-compliant persistence, and verification against independent truth sets.

Over the last eight years, we have built our cross-device identity solution into the most mature platform in the industry.

How?

  • Loading billions of raw signals, such as device attributes, connectivity metadata, and location intelligence into a multi-petabyte data warehouse that updates in real-time.
  • Developing and training proprietary machine-learning algorithms to build a hierarchical identity graph of households, consumers, and devices.
  • Building privacy by design into the platform. We do not use personally identifiable information, comply with NAI, IAB, DAA, and GDPR regulations, and are the only cross-device identity vendor to offer a persistent opt-out at the device and consumer level.
At Qualia, quality matters. Contact us to see for yourself.