Know Your Audience

Enrich your customer understanding, personalize experiences, and connect to every touch-point at the right moment.


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Qualia’s real-time insights turn your audience data into a marketing machine that increases conversion rates.

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Cross-Device
Identity
Identify, expand, reach, and optimize your audience.

Personalize experiences and paths to conversion across all devices.

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Location
Intelligence
Understand and target based on consumer location visits.

Use real world foot-traffic for insights 
into consumer behavior.

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Intent
Targeting
Find your audience based on their declared intent.

Improve campaign performance with high-quality intent audiences.

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Omni-Channel Attribution
Measure and optimize paths from campaign to conversion.

Transparent foot-traffic and online attribution across all devices.

Real-time connections to the right people, at the right moment.

Supercharge your marketing systems, processes, and results with accurate digital identity resolution at scale.

Are you getting all of the value you could be out of your marketing investments?

Whatever your marketing KPIs are – reducing cost of customer acquisition, growing revenue, driving foot-traffic, or optimizing campaigns – get tremendous leverage on all of your systems, messaging, and spend with accurate digital identity resolution.

Enable your clients to know, expand, reach, and optimize their audiences in real time.

Expand your digital offerings, differentiate performance, and prove your impact with high-quality digital consumer and household identity, location intelligence, intent targeting, and omni-channel attribution at scale.

Audience understanding, reach, and optimization starts with accurate digital identity management. Offer your clients a step-function in the efficacy of their media and data investments, demonstrate your value with holistic online and foot-traffic attribution, and build trust with the highest quality, most transparent, audience intelligence solution in the industry.

Increase the value of your inventory, personalize experiences, and engage users longer and more frequently with privacy-safe persistent digital identity at scale.

Every unknown or partially understood user is a lost opportunity. Understand your audience across their devices, households, and sites to see a dramatic improvement in content personalization, audience monetization, and revenue per user.

How well do you understand your audience?

When a logged out user visits your website and is treated as a different consumer or not connected to their household, you are missing your premium audience. Grow your addressable premium audiences and get more from your content personalization investments with high quality holistic digital identity.

Understand consumer location, connectivity, and device choices in real-time.

Make critical business decisions with real-time consumer location, telecom, and mobile device market share at scale.

Still using low scale panels, manual surveys, or data that is out-of-date the minute received?

Upgrade to real-time, high-scale, location visitation, ISP and cell carrier subscriber and mobile device market share insights. Our data is tied to consumers, households and demographics with statistically validated accuracy and historical data. All data is privacy compliant, collected from public and non-personally identifiable signals.

Case Studies

At Qualia, we promise that our passion is audience quality, not inflated scale. But don’t just take our word for it. Download our customer success stories below.

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Major Furniture Retailer connects Digital Advertising to Real-World Actions

Digital Advertising often misses the mark when it comes to truly understanding a buyer’s path to purchase. Making these connections, and generating 35% lift in attributable conversions for one furniture retailer, is what Qualia’s business is all about.

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Online lender dials up new signals to optimize customer acquisition process

In financial services lenders who are able to leverage the most data intelligence to feed their algorithms for targeted customer acquisition and acceptance own an advantage. Optimizing this process with consumer intelligence at the ‘first moment of truth’ is what Qualia’s business is all about.

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Performance Marketing Agency offers high-impact Audience Expansion Service

Successful marketing campaigns depend on reaching the right audience on the right device and right time. The problem is that audience paths are not linear. A Performance Marketing Agency that wanted to win more business required a service that effectively connects audiences across channels and devices.

Kind Words From Customers

  • We looked at all of the major players who solve for the cross-device problem. Qualia was the most accurate and transparent in the space.

    Jamie Albano, VP Business Development, Freckle

  • Our clients, especially in retail, seek the most innovative ways to stay on the cutting edge of targeted, data-driven marketing. By integrating Qualia’s unique asset of intent-based data and complete end-to-end cross-device attribution, our marketers are able to take advantage of the most effective and efficient targeting solution available.

    David Staas, President, NinthDecimal

  • Qualia’s high-quality data gives us increased signal volume and density, and allows us to deliver in-depth behavioral insights for more mobile consumers than ever before.”

    Jeff White, CEO & Founder, Gravy Analytics

  • Some of key differentiators that favored Qualia included: Core data richness and hierarchical association graph, raw data interpretability for users with limited data management experience and historical tracking expertise.

    Director, Marketing Analytics, Real Estate Listings Brand

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